Creatively, we used Rachel’s lotus flower logo as an entry point into a matching sub-brand for the quiz. A bright color palette that follows the 7 traditional rainbow chakra colors gave the branding structure and a recognizable essence. We added two additional variants (masculine and feminine aspects) that played patterns.
My client Rachel Goldberg came to me last month wanting to create an optin quiz funnel that would not only provide value to her existing clients and list but also generate a passive funnel of new warm leads for her signature webinar and flagship course Access Your Body Wisdom.
With every client that I work with, authenticity is the key. We were also working with a tight deadline of only 3 weeks from idea to launch. Within the first 24 hours of launching Rachel’s quiz I received an email to let me know that the quiz was already working, steadily adding new happy humans to her mailing list!
I’m not going to spend too much time analyzing the optin strategy that we landed on after our strategy sessions because I’d rather you see how it works for yourself.
I’m working with several clients right now who all work with energy, the chakra system and the meridians and it’s been a fun challenge for me creatively to tease out the individual, unique essence of each one! I can’t wait sharing them all with you over the next few months as we roll out the quizzes.
PS — Curious about how a quiz like this could work for your business? Check out my Optin Quiz Design offering and schedule a free call to talk about working together.