I want to share with you THE best kept secret of my business. The thing that increased my mailing list size by over 1,000% in 2016 and continues to bring me a stream of warm leads every single day….

On my site I have something called the Brand Style Quiz and users find out whether they are a Bohemian Babe, Girl Next Door or Ultra Lux Femme.

Maybe you’ve even taken it already? All of those playlists and Pinterest pages and the free style guide that you received…?

That one optin quiz on my website is the single most lucrative thing on my site, the one the effortlessly brings in new leads everyday and turns browsers on my site into buyers!

For me it’s been THE best way to introduce new clients to my business and make new friends.

I’m a self-confessed huge marketing geek and so I’m familiar with the data on optin quizzes and it’s confirmed: quizzes are one of the best ways to convert traffic on your website. I’ve even studied the work of Ryan Levesque and his Ask Method, which uses optin quizzes as the basis for his uber-popular sales funnels. (If you’re not already familiar, check him out)

But, for me creating the Brand Style quiz isn’t just about the numbers, it’s also really fun, creative and it allows me to express my personality to new people when they come to the site. By the time I do actually work with someone 1-to-1 there’s already a connection between us that was forged through the quiz and autoresponder sequence. It’s pretty magical stuff!

Now if you know anything about me, you’ll know that I love to make things beautiful + highly functional (and if you’re still here reading along with me, I think you’re probably interested in how to set this all up for your business….)

So I want to help you.

No matter what industry you’re in whether you’re a health coach, yoga teacher, massage therapist, or even a refrigerator installer (!) the optin quiz system works.

Optin quizzes help:

  • Segment your list into groups based on interests
  • Turn cold leads into warm leads
  • Effortlessly moves leads into an automated sales funnel to become buyers
  • Increases the “know / like / trust” factor as prospective clients go through your funnel

I’m offering a beautiful + functional optin quiz package that includes the whole enchilada: Strategy, Design, Copywriting, Implementation + Facebook Ads.

  • Brainstorm a quiz idea for your business
  • Strategically create segments for you ideal customers
  • Design a branding concept for your quiz
  • Create all branded materials for the quiz freebies, handouts, PDFs
  • Design shareable social media quiz graphics
  • Implement an autoresponder sales funnel with your mailing list provider
  • Includes a free optin quiz plugin for your site
  • Optional add-on: marketing strategy + implementation of Facebook ads directly to your quiz so you can funnel new leads to your quiz every single day

Things you’ll need to do/have:

  • You’ll need to already have a working website (um… if don’t have one already, see me so I can sort you out ASAP. You need one!)
  • You’ll need to create the content for the freebies (I’ll make them beautiful for you, but you have to either write the material OR record some vids or audio, your choice. We’ll talk this through on our strategy sessions.)
  • You’ll need to have a mailing list provider (I can help sign up for one if you need guidance)

ZERO TO HERO EVERYTHING YOU NEED TO GET STARTED

$ 1,000

Payment plans available

What’s Included?

STRATEGY:

  • A 60-minute strategy session with Nicole where we’ll come up with a topic for your quiz and list segmentation strategies 
  • Autoresponder and sales funnel framework strategy (I’ll provide the framework, you’ll write the email copy)

DESIGN:

  • Full custom branding for your quiz (including logo, fonts, color story)
  • Quiz design, custom graphics, and personalized PDF results design
  • Quiz setup, integration, and implementation
  • Shareable quiz graphics

IMPLEMENTATION

  • Implement the quiz questions, results and freebies on your website. (Free quiz plugin for WordPress users. Squarespace, Shopify, Wix and Weebly users, we can set you up with a third party quiz application that has a monthly fee of $10-25 / month depending on the number of quiz users.)
  • Implement your autoresponder sales sequence on your mailing list provider so that your quiz, list segementation and sales funnel are 100% automated.

With this package you’re responsible for providing: 

  • Copy for the quiz questions and results
  • Copy the emails for your autoresponder sales sequence

Looking for a fully done-for-you solution that includes everything mentioned above, plus quiz and email funnel copywriting, metrics testing, analytics and a double-dose of strategy?  I think you’ll like The Whole Enchilada package. 

THE WHOLE ENCHILADADOUBLE DREAM TEAM DESIGN + COPYWRITING

$ 2,497

Payment plans available

 What’s Included?

Bangin’ Strategy:

  • A 60-minute joint strategy session with Nicole AND Chanti (double team!)
  • Detailed brand voice worksheet
  • In depth ideal client research
  • Strategically create segments for your ideal customers
  • A conversion rate optimization check-in one week after your quiz goes live with strategies to help you improve.

Authentic and Compelling Copy:

  • Custom quiz copy, including topic, description, questions, and results
  • A six email welcome email sequence
  • Two variations of Facebook ad copy
  • A custom designed survey to send to your current audience that’ll provide valuable insight for ALL your copy needs

Beautiful and Functional Design:

  • Full custom branding for your quiz (including logo, fonts, color story)
  • Quiz design, custom graphics, and personalized PDF results design
  • Quiz setup, integration, and implementation
  • Facebook ad graphic design and implementation
  • Shareable quiz graphics

Quiz and Sales Funnel Implementation 

  • Implement the quiz questions, results and freebies on your website. (Free quiz plugin for WordPress users.Squarespace, Shopify, Wix and Weebly users, we can set you up with a third party quiz application that has a monthly fee of $10-25 / month depending on the number of quiz users.)
  • Implement your autoresponder sales sequence on your mailing list provider so that your quiz, list segementation and sales funnel are 100% automated.

The fine print (and some more marketing geekery):

So when I sat down to price this offering, here’s what I was thinking about: more than 50% of my design studio’s revenue last year came from this one quiz. Even though I had a top 50 self-help podcast on iTunes and was featured on blogs with a huge readership… this quiz alone was the best marketing tool that I have in my toolbox. Also, when I combined this quiz with Facebook ads, I learned that at least 90% of ALL of my new leads and web traffic come from this quiz alone.

That’s pretty crazy. Especially considering that I created the quiz in 2015 and besides a little tweak here and there I haven’t really changed it at all.

A lot of work goes into creating a great optin quiz and sales funnel, both from a strategic perspective and implementation and there was definitely a steep learning curve for me to find out what works and what really did not work!

 

But here’s the dealio part….. it’s pay-your-way. Pay how you can, in as many payments as you need (max 4 payments)

I want to find a way for us to work together on this, because the quizzes I’ve created have been so wonderfully successful for my business (and fun to create!) and I want to help bring this into your business together.

Still not sure? Go read Ryan Levesque’s “Ask” and then come back to me once you’re convinced that quizzes are THE best way to grow your business (totally not affiliated with Ryan, just want to give a good shout out where it’s needed. Also why not check out huge brands like Denise Duffield-Thomas who are using optin quizzes to grow + segment their lists!

Industry: DESIGN

Industry: HEALTH

Industry: ALTERNATIVE HEALING

Industry: COACHING

MEET NICOLE – Brand Strategist, Designer + Sales Funnel Geek

Nicole is a self-professed lover of all things beautiful + geeky.  She believes that functional and gorgeous CAN coexist.

Catch Nicole flowing in her element while coding an optin quiz, designing a stunning brand or dishing out the best digital marketing strategies. From design to strategy to implementation, she brings a down-to-earth, approachable and laser-focused energy that truly brings brand to life.

Nicole is also host of top-50 iTunes self-help podcast The Spirited Entrepreneur and creator of Your Year of Radical Transformation, Namaste MBA + Unlock Your Cycle™ online programs. She is the founder of The Center for Menstrual + Sexual Health™ and Creative Director of Nicole Harlow Design Studio.

MEET CHANTI – Conversion Copywriter + Funnel Strategist (The Whole Enchilada Package)

Chanti is a conversion copywriter and funnel strategist for online brands and entrepreneurs that give a damn. She’s a marketing unicorn that believes boring is the enemy, neutral is a death sentence and real talk is the way of the future.

Her past clients include a multi-million dollar spiritual development company, nutritionists, health coaches, online business moguls, biohacking specialists, supplement companies, life coaches and more.

She writes copy that converts and refines your funnel strategies to amplify your business and simplify your life. Learn more about Chanti on her website http://chantizak.com

I HAVE A QUESTION….

What will I need to get started?

You’ll need to have a website + mailing list provider.  I can help you set up either or both of these.  If you don’t have a website, please check out my other design studio services!

I’ll help you with strategy, branding + implementation, but you’ll be responsible for providing any written content and the quiz questions. Unless you choose The Whole Enchilada package, which includes copywriting services.

Will this work for my industry? I don't already have an idea for a quiz?

Leave it to us.  We believe that quizzes are relevant in every industry (and they WORK!) People love to take quizzes, no matter what the topic.  Quizzes can act as virtual sales assistant while you’re sleeping.

Still not sure whether a quiz will work for your biz?  Sign up for a free consultation below and let talk about!

What will systems will you use to build my optin quiz?

I’ll work with premium quiz plugins / apps + integration with your mailing list provider and shopping cart.

Are your designs responsive?

I design with a mobile first/mobile friendly mindset, especially since its estimated that up to 70% of your website traffic will come from mobile sources. I guarantee that your website will look great whether its viewed from a laptop, iPhone or tablet!

Do you offer any additional services?

Yup! I also work with a talented team of copywriters, photographers and filmmakers who can help to create and execute your vision for your business, website and brand!

Together we’ve performed photo shoots, filmed yoga videos, designed book covers and crafted copy for the perfect opt-in offer.

Do you offer payment plans?

We can offer payment plans of up to 4 months.

unlock-creative-kit

screen-shot-2016-10-04-at-17-50-41